align="left"> Over the past five years, the annual EEVIA ICT Chinese media BBS and industrial and technology outlook seminar is a barometer of the industry, become a discuss industry trends, mining market hot and advanced technology solutions platform. EEVIA on January 14, the fifth annual "trend, innovation, win-win" Chinese ICT media BBS station and 2016 industrial and technology outlook seminar of shenzhen IC coffee successfully held in shenzhen, this year's BBS hot still stick to industry focus, invited guests with an audience from industry leading enterprises around the Internet of things (IOT) application development ecosystem strategy, innovation and energy saving technology, mobile terminals and the latest Internet of sensing technology and other topics discussed. We might as well through a snapshot of the agriculture market in China for many years the industry leading enterprise technology layout, looking forward to some of the development trend of the Internet of things.

ADI company is a frequent visitor to BBS. This year, micro-electro-mechanical product and application manager of ADI asia-pacific Zhao Yanhui advanced MEMS sensor in the field of Internet of things was introduced in detail, and its application in IOT domain for the success of the case, and in view of the rapid development of Internet of things market now is expounded, the coping strategies of MEMS products.

Zhao Yanhui introduction, ADI as early as 1987 in the development of MEMS. In 2002 launched the first iMEMS products, in 2011, ADI has released the first planet that can support the MEMS sensor is of high temperature to 175 degrees, until now, ADI is still the only one able to support 175 degrees high temperature sensor manufacturers. Such as ADI applied to millet hand ring inside of the application of MEMS products, the industry is still the lowest power consumption. He disclosed that ADI future will also release a lower power consumption of a series of MEMS products to meet the needs of the Internet market.

Zhao Yanhui also believes that, with the development of the Internet market, the demand for sensor is more and more big, but the customer for the sensor to the demand of the market also is varied, some products need to be very low power consumption, for example, some need to price low enough, some need never change the battery. And ADI MEMS sensor is relying on the outstanding performance of the low power consumption, high precision and high dimension, when the price is relatively high, is still highly recognized by customers, won the larger market share.

Cypress semiconductor analog chips product manager Mr Dong-dong li at CES was introduced in the speech has been voted one of the top ten best technology energy collection technology, sephora, collect solution. Dong-dong li for the participants with the form of a story a good shows the iot technology in industrial, intelligent household and the use of agriculture, and illustrates in the Internet of things is the most important two sensors and networks, and wireless sensors the huge challenge, is how to make it. Cypress energy collection technique can energy collected among the environment, and then apply this energy to electricity, wireless sensor nodes, etc. The most common form of light energy, kinetic energy, heat energy, the energy can be collected, and calculators, watches, dial is common energy collecting device.

And dong-dong li shows the latest energy to collect a chip S6AE101A, is the world's smallest and lowest power consumption of the solar-powered wireless sensor modules, it has the characteristics of low power consumption, integration is very high, is an ideal product to solve wireless sensor power supply.

Gallium nitride is relatively hot one word, based on the power devices, gallium nitride do bring to our power supply design higher switch frequency, higher efficiency and higher power saving rate, but the current element based on gallium nitride product prices are relatively high. Cai Zhenyu Fujitsu electronic marketing senior manager of the market trend of application of new GaN power device keynote, he from the internal structure, the current application situation, product characteristics and product price movements of Fujitsu agent was introduced in detail from the aspects such as Transphorm gallium nitride products. Cai Zhenyu said, Transphorm gallium nitride driven design is simpler, can be compatible with drive circuit and optimization design, very convenient for engineers, with prices falling, the application of the future will be more widely.

In addition to ADI and Cypress, Fujitsu, from Qorvo company, Analogix company, Power Integration (PI) of the guest as the Pre - 5 g infrastructure and terminal rf solutions, the USB Type - C interface all product lines and new technology of quick charger, with the media and engineers began a heated discussion.