Commodity prices fell sharply in 2014 oil and gas industry, market development encounter cold, successively automation also along with the market fluctuation. With the beginning of 2016, China automation suppliers will look to overseas, wants to strive for more favorable competitive conditions.

Compared with previous years, process automation shipments slowing growth in 2014. Growth will become the new normal, the key suppliers are 2014 orders for weak demand, indicates the market trend of the next few years. This is mainly due to the second half of 2014 oil and other commodity prices fell sharply. Not only oil and gas industry company will be put on hold the project and budget cuts, other industries carefully in the uncertain economic environment.

"Although process automation market growth in recent years has been relatively stable, but in the second half of 2014, under the background of commodity prices fell sharply, market outlook is not optimistic in the future. In addition, once automation market growth engine, slowing economic growth in China, the current and future market expansion has serious implications." ARC of process industry automation and software spending global market research report, the author AllenAvery commented.

Popular industry had started cold

In recent years, the upstream oil and gas industry has become the fastest growing in the vertical industry automation market. With oil prices fell sharply, pulling sound development momentum in 2015. Upstream market continues, but the project on hold will eventually affect a number of automation technology in 2015 and 2016 years of growth, as commodity prices rebound only wait.

Power generation industry did not achieve expected. Power industry automation spending fell in 2014, the ARC is expected in the short term will continue. Due to power cannot store or trans-regional exports or transactions, the power industry is geographically divided. The industry is highly affected by the national government's energy policy, and it also brought the biggest uncertainty for industry estimates.

Emerging regional competitiveness

While the world's major automation supplier headquarters is located in North America, Western Europe and Japan, but in China, India, Brazil and other parts of the technology vendors have developed solid automation system products, tend to attract local end users, especially from the international business users.

For example, many local supplier in China is expanding its business scope to other parts of Asia. Although these local suppliers has not been displayed with mature automation suppliers compete globally competitive, but the future competitive landscape still have a chance to change.